The iidea Company

We are the world leader in the elaboration and commercialization of premium organic agave products, for which we use the best raw material: the Agave plant. Our company was established in 1996, being the pioneer in the making of Premium Organic Agave Syrup.

We stand out for being the first company to industrially market agave syrup, making it the company that offers the most experience, trust and soundness in the world market.

Our products are: agave syrup, sweet agave powder, inulin and tequila.


To make The iidea Company a company committed to the people around us, creating thoughtfulness about the problems that affect the most needed sectors of society and following a policy of respect for the environment.


To be a global company in the production, marketing and innovation leadership of agave products, promoting sustainable growth, bringing satisfaction to our clients through the power of our people and by being socially responsible.


  • • Reliability
  • • Commitment
  • • Teamwork
  • • Passion
  • • Perseverance


Our valuable raw material “agave azul” has its origins in the fields of some areas of Mexico, with certain qualities and specific conditions, that describe it as an authentic plant with indescribable value.

For ideal growth, our agave requires a semi-dry weather, with an approximate temperature of 23C with an altitude between the 1,500 and 2,000 meters above sea level. The soil has to be strong in iron, loamy, permeable and abundant in basalt derivates. Sun exposure is also very important for its prime development.


The ideal maturation time of our blue agave is from 6 to 7 years, after this time it can be harvested “jimado” and ripped . The high fructose is extracted from the heart of the plant and is later used to elaborate our premium products: agave syrup, agave powder sweetener , inulin and tequila


The uses of the agave plant date back to the prehispanic cultures in Mexico. The Aztecs impute its origin to the goddess Mayahuel. Legend says that a lightning bolt from the gods destroyed the agave plant, leaving only its heart, from which poured a sweet nectar that was later turned into a ritual beverage made as an offering to the gods.

In 1996, in the heart of the agave region, and drawn by this millenary plant, The iidea Company is born, proud pioneer in the making and commercialization of premium agave products.


The project to create agave syrup on industrial level, in collaboration with researchers from the University of Guadalajara started

Operations start in the United States, with the first shipment of our signature product: agave syrup.

The first export of agave syrup to Europe is settled, and the first organic tequila in the world, Buen Amigo, is launched.

The doors of our first affiliate are open in California, USA, as well as various warehouses in Ontario, CA. as an answer to the high demand of our products.

We obtained our first Kosher certification

Two years later, we were given the HALAAL certification

The launching of our first Agave Inulin Powder, one of the highest quality prebiotic fibers in the market.

Our tequila, Don Alvaro, was awarded the Gold Medal by the Beverage Tasting Institute of Chicago in a competition where the 15 best tequila in the world participated.

We expanded our product offer by launching the RAW agave syrup.

We reach the Asian continent with the first shipment of our Premium Products of agave.

Due to the increasing demand in Europe, we open an affiliate in Amsterdam, Holland.

Our tequila, Don Alvaro Añejo, is awarded the Silver Medal at the SIP Awards 2010.

At The iidea Company we continue to evolve and we launch a new corporate image.

As a part of our innovation culture, we launch the project to make agave powder sweetener under our own brand, Switter.

We obtained the FSSC-22000 certification of food safety, as well as our first Fair Trade certification.

Our product, Switter, is awarded as one of the finalists of the SIAAL Innovation in their Canadian edition.

We proudly reach 20 years being leader in the market.

At The iidea Company we are in the process to certificate our Social Responsibility plans and projects, and we are still involved in a process of on going betterment.

Global Presence

As world leaders of Premium Agave Products, we currently export to over 40 countries in the 5 continents.

At The iidea Company we believe in the invaluable asset of having a multicultural and diverse team that gives us a greater openness and flexibility to work in International markets.

Manufacturing Facility

Periférico Sur 7750

Colonia Sta. María Tequepexpan,

Jalisco, México 45601

Tel.: + 52 (33) 3003 4450


International sales offices

3160 Camino del Rio South, suite 210

San Diego, CA 92108

USA Tel.: +1 619 274 8998

IIDEA Europe

Archangelkade 6c

1013BE Amsterdam,

The Netherlands

Tel.: +31 (0)20 333 75 90


Flat 601, 6/F, Shun Fat Ind. Bldg.,

17 Wang Hoi Road, Kowloon Bay,

Hong Kong.

Tel.: +852 2754 3950


Our facilities meet the highest standards of quality and safety, ensuring the continuous improvement of our processes and products.

Our Team

At The iidea Company we understand that our people are our most valuable asset, get to know us!

  • Strong commitment
  • Multi-cultural team
  • Experience and market knowledge
  • Focused on innovation and development
  • Experience in international markets
  • Timely service and support

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